Jerry Jones’ stance on selling Cowboys extremely clear after latest interview

Dallas Cowboys fans haven’t endured a long lull in championship-caliber football, but have certainly suffered the slings and arrows of outrageous fortune every few years when their team is seemingly ready to approach the mountaintop.

The numbers are plain as day in front of Jerry Jones, who hasn’t crafted a coach/core/luck combination that’s reached the NFC Championship Game since 1995-96, when the team won their most recent Super Bowl.

For all the rightful criticism of Jones’ inability to “win the big one” (after a previous era in which his teams, you know, did that a lot), it’s difficult to envision anyone who could care as passionately about the Cowboys’ fate, even if it does feel like sometimes control should be wrested from his (or his sons’) clutches as he ages.

Don’t count on it, though.

For better or worse, the Dallas Cowboys seem poised to be a prideful Jones product for the next generation as well.

As word of an impending Denver Broncos sale reached Jones for comment this week on his personal valuation of his own property, the owner made it clear he:

A) Believes he can blow Denver’s price out of the water

B) And it’ll never matter, because he’s not even entertaining the thought of a sale.

Cowboys owner Jerry Jones thinks he can get $10 billion, won’t try

On a scale from one to “Showing Off Your Draft Board to Prove a Point,” Jones’ valuation falls solidly on the low end of the spectrum, in terms of out-of-pocket boasts. In reality … yeah, Jones’ Cowboys and the Steinbrenner family’s Yankees are probably in rarefied air in terms of jaw-dropping theoretical modern purchase price.

And, no matter how much their teams’ fans are clamoring for the familial dynasties to at least explore the option, it doesn’t seem like Dallas’ leadership will entertain the thought.

As Peter King wrote in the same interview, the Broncos’ upcoming sale stands as a shining beacon of the NFL’s transformation into a mega-lith. It’s also emblematic of a starkly different landscape than the one Jones was operating in when he purchased the Cowboys way back when (but not that long ago, in actuality):

"Think of it this way: Denver’s price will be about 30 times what Jerry Jones paid for the Dallas Cowboys 33 years ago. In 1989, Jones paid $150 million for the Cowboys and for Texas Stadium, the team was losing $1 million per month, and cornerstone owner Lamar Hunt of Kansas City called it “the greatest risk I’ve ever seen an owner take.”What a difference a generation makes. So, I asked the 79-year-old Jones on Friday: How surprised are you that a team not in New York or LA or not the Dallas Cowboys will sell for 30 times what you risked everything to buy 33 years ago?“Every day, every week, it never ceases to amaze me how the NFL continues to evolve and continues to grow and continues to dominate the [sports] landscape,” Jones said. “Every time I think I totally understand it, it still blows me away.”"

Take it from Forbes or take it from Jones: there’s a lot of money to be made in the wake of 30 years that have proven the Cowboys’ owner knows what he’s doing in terms of large-scale investments.

It won’t be touched in this generation, though, and unless Stephen Jones isn’t as prideful as his father, fans may have to wait a while for sweeping, expensive change to reach Dallas.

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