The Dallas Cowboys are once again being recognized as one of the top teams in the NFC with the potential to make a run in the playoffs. The problem for them, though, is that they are always considered contenders but once they reach the playoffs the team unravels, leaving fans brokenhearted.
We can see that ownership has their talking points memorized. In free agency the player needs to be "the right fit and value." In the draft they typically go "best available player on their board," and in camp "fielding the best players."
While all of those things are great to hear, it feels like they are throwing chum in the waters for fans to take ahead of the season while they continue to build teams that can make the playoffs and continue to be contenders, but not champions.
If this organization really wants to get back to the mountaintop and see owner Jerry Jones hoist that Lombardi Trophy then they are going to need to make a few adjustments to their usual way of thinking. The old model was good if you just want to make the playoffs, but if you want to be the champs you'll need to change a few things, and I have five for you that could better those odds of doing it.