1. CeeDee Lamb was treated like a WR1
McCarthy's simplest adjustment had the biggest impact. CeeDee Lamb tormented the Rams secondary to the tune of 12 catches for 158 yards and two touchdowns. He set career-highs in all three categories for a single game.
Both before and during the bye, Lamb talked about wanting the ball more. There was nothing "diva" about Lamb's remarks. He was merely trying to communicate that the Cowboys have the best chance to win if he touches the ball.
After going three straight weeks with fewer than 65 receiving yards, Lamb has 19 catches for 275 yards and two touchdowns the last two games. He has 11 catches gaining 15 or more yards and Prescott has a 150.5 rating when targeted him.
While we're showering No. 88 with praise, it's also worth noting he leads the NFL in success rate (69.6%) among players with at least 40 targets.
Turns out Lamb can have a big impact on winning when he's treated like a WR1. Teams may adjust in future weeks and force Brandin Cooks, Michael Gallup and Dallas' other pass-catchers to beat them, but Lamb can line up anywhere on the field so there's no excuse to not scheme touches for him. He needs to see no fewer than 10 targets per game.