Jerry Jones ‘big Cowboys announcement’ as frustrating as expected

While Dallas Cowboys fans have been waiting for the front office to make pertinent moves in free agency, the front office has had their brains elsewhere. On Tuesday, the Cowboys announced that they would be hosting a “major business announcement press conference” with owner Jerry Jones that was open to only the media and special VIP guests. Would Jerry be announcing that he’s finally over the bargain bin? That he’s making an exciting new coaching hire? Nope. They’re joining the cryptocurrency world.

The big announcement was that the Cowboys are partnering with Blockchain.com as the exclusive digital asset partner of the team. According to a press release from the Cowboys’ website, this “historic partnership” marks the first cryptocurrency deal with an NFL team. Blockchain is a platform used to buy, sell, and trade cryptocurrency.

Fans are not allowed to use the digital form of currency at AT&T Stadium yet. But, fans who have a Blockchain wallet will get exclusive access to fan experiences, trips to away games, and events hosted by players. The partnership also means a new club space inside Jerry World, signage around the stadium, and rights to social and digital advertising.

So, how does this do anything for football? It really doesn’t. Although we wish he was more known for making excellent free agency decisions, Jones is known for being a trailblazer when it comes to business decisions in sports. The Cowboys were also the first team to partner with a casino back in 2018 when they joined forces with a WinStar Casino and Resort in Oklahoma.

The Dallas Cowboys become the first NFL team with a cryptocurrency partner as Jerry Jones announces a deal with Blockchain.com

While some fans could care less about this announcement and aren’t super happy with Jerry Jones given his handling of this offseason, Peter Smith (the CEO of Blockchain) had rave reviews for the Cowboys GM:

"“Long before the NFL gave the green light to work with crypto companies, we’ve been getting to know the Cowboys and the Jones family. Over the past few months, it’s been an honor to get to know Jerry Jones. He is a luminary in business, a Pro Football Hall of Famer, and is synonymous with American culture. He showed what a wildcatter from rural America could do, taking Texas’ best known professional sports team and transforming it into the most valuable sports brand in the world.”"

Notice he didn’t mention anything about Jones’s roster-making decisions. It’s nice to have a great brand, but when your brand doesn’t win a championship for 26 years, it’s not a good look. Maybe this partnership will help fix the glaring sunlight coming into AT&T Stadium that played a huge factor in the Cowboys’ Wild Gard game? Doubtful. This exciting announcement doesn’t do anything to help assure this team can actually win a Super Bowl anytime soon.