The Las Vegas Raiders have the Blackhole while the Cleveland Browns have the Dog Pound. Some of the most visible superfans of the Dallas Cowboys are so spread out around the stadium that their effect isn’t as strong as some might have hoped.
I believe the Dallas Cowboys need to create a superfan section that can read the pulse of the team and be the vocal leader of the crowd. The NFL has relaxed their home team cheering rules and although I love listening to Michael Irvin pump up the crowd on their gigantic television, his voice can only be strengthened by a consistent section of die-hard fans.
Anything the Dallas Cowboys introduce has to be done so in a way that intertwines their fabled mascot with a modern touch. The Dallas Cowboys became especially popular a few years after their inaugural season and it is quite possibly due to their name.
We can turn on the television and a large portion of our younger generation could rattle off the names of the superheroes or cartoon characters without a hitch. Back in the day, real-life Cowboys and even pretend ones on television were that generation’s superheroes.
The team hasn’t done a good job of incorporating their mascot into their everyday rhythm. When teams go to Cincinnati and play the Bengals, it is often referred to as going into the jungle. Dallas is more recognizable by the star on the side of the helmet while the former superhero Cowboys have taken a backseat.
When the team scores, a bunch of men dressed as Cowboys run through the end zone waving a flag bearing the star is the extent of any Cowboys mentions other than Rowdy, the Dallas Cowboys mascot.
For those of you who hate the corral, just remember that the corral was originally a party tent outside of the stadium where fans in the 1990s went to celebrate a team win. The same concept was brought back to AT&T Stadium just outside of the gates on the plaza.
The corral was originally reserved for those with premium seats but was later expanded. In the current home of the Cowboys, the corral is a great post-game celebration location but hardly does the on-field product any good.
A corral built in the stadium where superfans that love to dress up can “earn” their way into those seats by being ruthless to the opponents but also energetic to use their game day characters to lead the cheering charge.
Fans have been paying very good money for very little success. It is time the Dallas Cowboys reward the Cowboy faithful.