The Landry Hat
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Dallas Cowboys must return to playing unselfish offense

By Brad Austin

ARLINGTON, TX - OCTOBER 30: Jason Witten #82 of the Dallas Cowboys celebrates with Cole Beasley #11 of the Dallas Cowboys and Terrance Williams #83 of the Dallas Cowboys after scoring the game winning touchdown against the Philadelphia Eagles in overtime at AT&T Stadium on October 30, 2016 in Arlington, Texas. The Dallas Cowboys beat the Philadelphia Eagles 29-23 in overtime. (Photo by Tom Pennington/Getty Images)
ARLINGTON, TX - OCTOBER 30: Jason Witten #82 of the Dallas Cowboys celebrates with Cole Beasley #11 of the Dallas Cowboys and Terrance Williams #83 of the Dallas Cowboys after scoring the game winning touchdown against the Philadelphia Eagles in overtime at AT&T Stadium on October 30, 2016 in Arlington, Texas. The Dallas Cowboys beat the Philadelphia Eagles 29-23 in overtime. (Photo by Tom Pennington/Getty Images) /
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With two ugly losses in four games, the Dallas Cowboys have diluted the offense by relying on a star players eat first mentality.

ARLINGTON, TX – OCTOBER 01: James Hanna #84 of the Dallas Cowboys is lifted into the air by Travis Frederick #72 after scoring a touchdown against the Los Angeles Rams in the second half of a game at AT&T Stadium on October 1, 2017 in Arlington, Texas. (Photo by Ronald Martinez/Getty Images)
ARLINGTON, TX – OCTOBER 01: James Hanna #84 of the Dallas Cowboys is lifted into the air by Travis Frederick #72 after scoring a touchdown against the Los Angeles Rams in the second half of a game at AT&T Stadium on October 1, 2017 in Arlington, Texas. (Photo by Ronald Martinez/Getty Images) /

It’s not solely offensive flaws causing the Dallas Cowboys misfortune. There are glaring issues in all phases that must be addressed.

However, one can not turn a blind eye to the 2017 offense’s selfish mentality that’s neglecting the diverse attack the previous unit thrived behind.

Dallas has several weapons who can uniquely exploit a defense. Yet Dak Prescott is force feeding Ezekiel Elliott or Dez Bryant as much as possible.

Cole Beasley is suffering most from the changed mentality. With 11 receptions at the quarter mark, he’s on pace for 44 this season, 31 fewer than 2016.

Selfish football has also created uneven usage of other important secondary weapons like Jason Witten and Terrance Williams.

Witten had 22 target the first two games, with only six coming the last two.  In two losses, Williams had 51 total yards. He racked up 115 yards in the two wins.

Let’s dive into the narrowed target preference that’s handcuffing the Cowboys.

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