Embracing the Star: The essence of being a Dallas Cowboy, America's Team

A lasting legacy and a tradition unlike any other
A lasting legacy and a tradition unlike any other / Ron Jenkins/GettyImages
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A Legacy of Excellence:

The Dallas Cowboys' journey to iconic status began in 1960 when the franchise was established. From the outset, the team set lofty standards for success and professionalism. Under the leadership of legendary coach Tom Landry, the Cowboys achieved five Super Bowl victories, 10 conference championships, and 24 divisional championships, amounting to 36 playoff appearances – and counting. The handle of America’s Team is attributable to many factors including their general popularity, but it was born during their 1978 team highlight film. During that video, the narrator, John Facenda, began the film by stating, “They appear on television so often that their faces are as familiar to the public as presidents and movie stars. They are the Dallas Cowboys, "America's Team". From there, it took off. While the video was being edited, Bob Ryan, Vice President and editor-in-chief at NFL Films was then quoted, “I wanted to come up with a different twist on their team highlight film. I noticed then, and had noticed earlier, that wherever the Cowboys played, you saw people in the stands with Cowboys jerseys and hats and pennants. Plus, they were always the national game on television.” By the time their 1979 season began, and CBS announcer Pat Summerall referred to them as “America’s Team” on a broadcast, the nickname had already taken hold and has remained their signature slogan ever since.

Star Power On and Off the Field

Off the field, the Cowboys have created a rich history and a roster comprised of charismatic and influential figures. From Hall of Fame legend, quarterback Roger Staubach to the 90’s team that dominated the decade, winning three Super Bowls over a four-season stretch, the "Triplets" as they became known, featured the likes of Troy Aikman, Emmitt Smith, and Michael Irvin. That team exemplified the best-by-land and the best-by-air, creating the perfect recipe for success. Their dynamic personalities, and the fiery nature of “The Playmaker” coupled with their athletic prowess was something that resonated with fans then, and still does today. Off the field, from their involvement in life-altering movements like the Children’s Cancer Fund the Cowboys engage in philanthropy, community outreach, and charity initiatives, reinforcing their commitment to making a positive impact beyond football. Most recently, star quarterback, Dak Prescott was honored with the 2022 Walter Payton Man of the Year Award, recognizing his outstanding community service and excellence on the field.

The Star: Symbol of Greatness

The iconic blue star at the heart of the Cowboys’ identity is more than just a logo. The star represents excellence, commitment, and a relentless pursuit of victory, a pride evident in every player who dons the Cowboys uniform. Players who wear the star understand the weight of this symbol, the legacy that precedes them, and the expectations they are meant to uphold. The nickname "America's Team" symbolizes not just a label, but the widespread admiration that the Dallas Cowboys have garnered both nationally and internationally. For dedicated fans and families impacted, the STAR on the helmet signifies more than a team logo – it embodies class and an unbreakable bond.

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