It’s been regurgitated countless times over the last few weeks, but the Dallas Cowboys haven’t advanced farther than the Divisional Round of the playoffs since Troy Aikman and company reached the mountaintop in 1995.
After this year’s playoff loss to San Francisco, Jerry Jones’ Cowboys have gone 12 consecutive playoff appearances without reaching the conference championship. It’s the longest streak in NFL playoff history, and it’s magnified by the fact that the hated Eagles are playing in their second Super Bowl in five years.
Amid all of this, Cowboys fans are banging the drum for Jones to go “all-in” to pursue a championship. While Dallas has flaunted some talented teams over the years, Jones has been reluctant to push all his chips to the middle of the table, despite being on the record saying he’d pay anything for a Super Bowl.
What better time to go all-in than with an elite defense and a upper echelon offense that’s a receiver away from being the best in the NFL?
In Jones’ eyes, though, he prefers building for the long term over adopting the Rams and Eagles’ approach of risking it all to win it all.
Cowboys owner Jerry Jones prefers long-term approach over going all-in to win a Super Bowl.
Take a chill pill before reading this quote, Cowboys fans, because it’s infuriating and deranged enough to ruin your mood on this fine weekend.
"“Anybody who thinks I won’t take a chance has misread the tea leaves,” Jones told reporters in Mobile, Alabama. “But I do think longer term, and I’m real hesitant to bet it all for a year. There’s a lot of things that can happen for that year. In essence, we’re seeing a couple of teams [the Los Angeles Rams and Philadelphia Eagles] that have had some real success putting it all out there and paying for it later. Don’t think that doesn’t pop in my head end get my eye as far as doing it, and I know how to do that. It’s part of what you put in that computer and what comes out. We’ll see how it comes, but that’s pretty impressive to have two teams in the last two years empty the bucket and get to the Super Bowl. But if you miss, it’s a long go.”"
Is anyone really surprised by that long-winded response? It seems as though Jones is more concerned about mortgaging the future than “emptying the bucket” in the name of bringing a Super Bowl back to Dallas.
It’d be one thing if the Cowboys won a championship within the last decade, but the team has gone 28 years without winning a title. It’s also been that long since Dallas has last played with a trip to the Super Bowl on the line.
It’s not even like Jones would have to mortgage the future to win a championship, either. The Rams’ Super Bowl roster was constructed by trading ample draft picks for star players, including Matthew Stafford, Jalen Ramsey, and Von Miller. The trade for Miller, in particular, signified LA was going for broke to win it all.
All Cowboys fans are asking of the team’s owner is to be a little more aggressive in signing outside free agents and executing trades. This Dallas team isn’t far off. Go out and add two legit receivers for Dak Prescott, a stud defensive tackle and perhaps another cornerback to pair with Trevon Diggs and DaRon Bland.
That doesn’t qualify as emptying the bucket. And with the way Will McClay has drafted, losing a few picks wouldn’t be the end of the world.
Great players and coaches have come and gone in Dallas since the franchise’s last championship, but Jones has been the one constant. It might be time (long overdue, actually) for the owner to take a long, hard look in the mirror and ask what’s actually holding the team back from winning a title.
He’s the one common denominator. With quotes like this, don’t count on the Cowboys ending their Super Bowl drought anytime soon. And if they do somehow reach the mountaintop, you can bet it’ll be in spite of their owner.