Dallas Cowboys owner Jerry Jones may make some questionable football decisions, but the man certainly knows how to promote a brand and run a business. For many years, the Cowboys have not only been the most profitable NFL team, but also one of the highest-valued sports franchises in the entire world.
This organization gets the highest TV ratings. You can see fans all over the world sporting Cowboys merchandise. The franchise became the first football team to partner with a cryptocurrency platform.
Jones may not have gotten any Super Bowl rings over the past 26 years, but he has brought in a lot of money.
At the beginning of this month, Sportico released a list of North America’s most valuable sports franchises. Sportico’s evaluation of the Cowboys was $7.6 billion. That number alone is impressive, but it becomes even more jaw-dropping when discovering that the next highest valued franchise (the New York Yankees) was $630 million behind Dallas.
This week, Forbes released their NFL team values for the 2022 year. Their numbers came out slightly different than Sportico. According to Forbes, the Cowboys are the first sports franchise ever to be worth $8 billion. Insanity.
The business magazine calculated that the team increased their evaluation from 2021 by a whopping 23% and the organization’s operating income is $465.9 million.
The Dallas Cowboys are the first sports franchise to ever reach a value of $8 billion, per Forbes
With the NFL being one of the most lucrative and profitable leagues in the world, the average NFL team is now worth $4.47 billion. That is a 28% increase from 2021.
The No. 2 NFL team is the New England Patriots, who came in $1.6 billion less than the Cowboys at $6.4 billion. The lowest team on the financial totem pole is the Cincinnati Bengals coming in at an evaluation of $3.0 million.
Here’s what Forbes had to say as to why the Cowboys are able to do what they do:
"Prime example: The Dallas Cowboys, worth $8 billion, sit on top of the league for the 14th consecutive year and are the most valuable team in all of sports. The Cowboys also are the first team to generate over $1 billion in revenue, thanks in large part to a bevy of lucrative sponsorships, such as a ten-year, $200 million deal with Molson Coors. In 2021, the Cowboys pulled in over $220 million in stadium advertising and sponsorship revenue, more than double that of any other team."
The brand is there. The money is there. Now, Jones needs to stop counting his stacks and figure out how to get another Lombardi Trophy win for this team. A Super Bowl victory will bring more “value” to Cowboys Nation than any dollar sign.