#3. Fix the Defense
Dallas has the kind of weapons on offense that any team could covet. But if the past two seasons have taught us anything it’s that Dallas’ bad defense was too much for the offense to overcome.
There were some signs of life at the end of 2020, especially as it relates to turnovers. But sustained success on defense is the Cowboys’ greatest need. Fix it via the draft and free agency.
#4. Return to the True Standard for America’s Team
The Cowboys achieved the status of America’s Team by a combination of style and substance. Whether it was Landry’s mystique or quarterback Roger Staubach’s heroics, it was a success, not just personality, that catapulted the Cowboys into the NFL spotlight. The Cowboys were also known for glitz – the stadium with the hole in the roof, the cheerleaders, the star on the helmet – but none of it would have worked without the winning.
When Jerry Jones purchased the Cowboys, he seemed to instinctively understand the need to win. He stated at the outset that winning would be the name of the game, and under Jimmy Johnson, that proved to be the uncompromising standard. But it was that same coach Johnson who recently criticized the Cowboys for a culture of entitlement.
Jerry Jones possesses the gifts of a carnival barker. He keeps his team in the headlines. Unfortunately, for 26 years the headlines have been absent these words: The Dallas Cowboys will be making an appearance in the NFC Championship game. It has been too long. It’s time for the drought to end.