The Dallas Cowboys culture will lead to championships. Thanks to the buy-in at all levels of the organization, the culture has changed for the good.
Not only do the Dallas Cowboys have a new facility in “The Star” but they have a new culture as well.
Being a Cowboy has always been something for players to be proud of. A long line of tradition and championships have made the star on the helmet special. Over the last two decades of disappointment, the championship culture died.
For many fans expectations in Dallas each year are “Super Bowl or bust!” But, was that a realistic expectation over the last twenty years? America’s Team has had a few teams that were capable of possibly getting to the dance, but it never happened.
Fans can argue that the only reason Dallas remained relevant all these years was due to quarterback Tony Romo.
While the front office had been trying to put the pieces together around their ex-quarterback, a philosophical change occurred in their process. Jerry Jones and company stopped thinking that they were one player away from winning it all.
Gone are the days of overpaying free agents and reaching for a position of need in the draft. No more sticking with aging vets because they are a familiar face.
It appears the Cowboys are now taking a page from the New England Patriot’s book. An organization can build a perennial contender without overpaying a single player. Hence why three starting defensive backs left in free agency this year. The Cowboys have learned the hard way!
The organization allowing head coach Jason Garrett to bring in his type of players allows him to create his type of culture. The front office sees his vision and carries it out upstairs. This partnership has changed the atmosphere throughout the entire organization.
New players entering the organization get introduced to the new culture immediately and are reminded of it daily.
The process is ingrained into each player so often that it becomes a part of who they are. Compete, fight, finish. Garrett preaches these words daily and always refers back to the process. He insists that players will take it one day at a time and try and improve each day.
If that isn’t enough of a reminder for these players of their expectations, their facilities serve as an additional reminder. The players train and play in two world-class venues in AT&T Stadium and The Star in Frisco.
No player will be given anything in Dallas anymore. Each one will earn their spot on this roster daily, and strive to be the best version of themselves. The organization from top to bottom is committed to winning Super Bowls again and they are going all-in to accomplish this.
Greatness is the standard for America’s Team once again.