The Landry Hat » Dallas Cowboys brand http://thelandryhat.com A Dallas Cowboys Fan Site - News, Blogs, Opinion and more. Fri, 24 May 2013 16:00:44 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 Views from the Loon: The Dallas Cowboys need a brand other than the Star http://thelandryhat.com/2012/05/11/views-from-the-loon-the-dallas-cowboys-need-a-brand-other-than-the-star/ http://thelandryhat.com/2012/05/11/views-from-the-loon-the-dallas-cowboys-need-a-brand-other-than-the-star/#comments Fri, 11 May 2012 12:00:04 +0000 Tonni Shook http://thelandryhat.com/?p=15782 Brand image, name, and symbol differentiate one company from the next.   The Dallas Cowboys Star is indisputably the most recognized symbol of all 32 NFL teams.  That star, while clearly a success in recognition, is not going to win them any Super Bowls.  What the Cowboys need is a brand, “on-the-field”, i.e. a Pittsburgh Steelers [...]

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]]> Brand image, name, and symbol differentiate one company from the next.   The Dallas Cowboys Star is indisputably the most recognized symbol of all 32 NFL teams.  That star, while clearly a success in recognition, is not going to win them any Super Bowls.  What the Cowboys need is a brand, “on-the-field”, i.e. a Pittsburgh Steelers running game, a New York Giants stout defense, or a New England Patriots pass attack.  This handful of teams have shown success at winning consistently because they do not go changing game plans every 2-3 years like the Cowboys.  The Cowboys need to find some stability or there will be no more Super Bowls in the future.

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