During yesterday’s annual kickoff luncheon held at AT&T stadium, Dallas Cowboys’ owner and general manager Jerry Jones got up to do his usual speech. In the past the speech has been Jones’ way of trying to hype of the fans for the upcoming season. Speeches would include Jerry turning into the great showman he is and sell the fans that this is the year the team would get over the hump and contend for the Lombardi trophy. This year was different for Jones and a dose of reality hit the usually optimistic owner.
“You know that we have an uphill battle this year,” Jones said, “and we do have an uphill battle.”
If that is a way to hype up the fan-base, then Jerry has lost his marketing touch. But, we know that will never happen and this year’s speech isn’t about hype, it’s about changing the direction of the franchise.
Since the departure of former Cowboys head coach Jimmy Johnson, Jones has been trying to get the team to the Super Bowl his way. Overpaying veteran players, making reaches in the draft, and hiring yes-man coaches that will let Jones control the franchise with absolute power. All those moves he has made have got him nothing but a mediocre franchise that struggles to live up to their hype.
Since 1997, the Cowboys’ overall record is 136-136, which is just a laughable record. For a franchise that calls itself America’s Team, it is unacceptable to be average. The Cowboys we know and love should be in the limelight and winning football games at ease. That hasn’t been the case since Jerry took full control of the team.
Yet, I am going to give credit to Jerry, who I believe has finally learned his lesson about building a good team. Don’t believe me? Just Look at the signs lately. On the following pages, I’ll explain some of the big reasons I have found confidence in Jerry recently.