Since the late 1970s, the Dallas Cowboys have been known as America’s Team. For better or worse, this has been the case for one of the most successful franchises in the NFL.
But is this still the case?
I realize that the Cowboys are still among the most valuable sports franchises in the world and certainly among the most recognizable. Dallas was recently dubbed the fifth most valuable sports team in the world by Forbes magazine, but interesting is the fact that just two years ago the Cowboys were the second most valuable franchise in the world behind only English soccer power Manchester United.
Today, things are a bit different.
Dallas now looks up to three European soccer titans, a short list which also includes Spain’s Real Madrid C.F. and F.C. Barcelona. The New York Yankees of Major League Baseball have also passed the Cowboys according to Forbes.
A thought provoking question is this: Why exactly is Dallas where it is in terms of revenue?
Well, we know it’s not because of the product on the field. Even the Yankees, who haven’t won a World Series since 2009, can still boast the fact that they’ve appeared in the championship series seven times since 1996 alone—there’s even more success recorded in decades prior to that as well.
How about a couple of playoff victories since the 1996 regular season?
Those European soccer franchises mentioned earlier? I’ll let you do the research there, but I’ll simply state that they are far more similar to the Bronx Bombers than America’s Team, at least when it comes to excellence on the field.
Living in Madrid, as I do right now, has clearly illustrated to me what the Real Madrid franchise is all about. Like Spanish arch-rival Barcelona, English rival Manchester United and the Yankees, Cristiano Renaldo and Gareth Bale are busy winning and keeping their fan bases frothing at the mouth for more.
We know that Dallas hasn’t won anything meaningful during a time frame that almost allows us to pluralize the word “decade.”
So what gives?
The answers are few and rather simple.