MONEY is the single greatest motivating factor to maximize player effort in major professional sports. “Show me the money!” isn’t the famous quote from the movie Jerry Maguire without reason.
Loyalty and hometown discounts are a rarity during NFL contract negotiations. Especially dealing with recently injured players, or veterans in the 28-34 age range.
These players typically have fulfilled a few previous contracts, and now realize the next one could be their last big payday. More often than not, they are correct.
With that in mind, there’s extra pressure to maximize dollars and secure themselves for life beyond football. Which helps fuel maximum effort as negotiations approach.
The 2014 Dallas Cowboys are in a unique position to receive extraordinary output from many key players. Several desperately seek to prove current and future worth.
Be it to extend their time in Dallas (avoid release or trade), and/or maximize their value for the upcoming contract negotiations.