Is it the billion dollar stadium Jerry Jones built? In my humble opinion, no.
Is it the star on the helmet? I mean, even the NFL logo has multiple stars in it. And the NFL Network has five in its logo when I counted last. So, it must be the blue star, right?
In my humble opinion, again, no.
It’s simple, really. The answer is the fans.
It has nothing to do with the roster or depth chart. Or the amount of money Jerry Jones pours into the team or infrastructure. (I’m convinced fans would follow this team even if they played in the old stadium in Irving, Texas.)
It’s the fans.
Last weekend, as I’m walking down the street, I spot someone wearing a blue cap and shout: “Go Cowboys!”
I can’t help it. State lines don’t matter. I do this when I am in Las Vegas. Los Angeles. Chicago. And when I lived in New York.
We. Are. Everywhere.
Even in the DC metro area, where you’d think there would be more burgundy jerseys than blue ones. Not the case at all.
America doesn’t want the Cowboys, they need them. Credit Jerry Jones, the ultimate business mogul, for seeing it. He knew it then, back in 1989 when he bought the team, and he knows it now in 2014.
Fans won’t leave. Sure, you’ll get one or two here and there. And yes, some of the emotions elicited from fans comes from hate. But for every fan that leaves, another dozen sign on.
Sometimes we talk about the team in need of a recycle, or a rebirth. But the truth is the fans are going through a different pattern. They are in no need of a renewal — despite the plight of being a Cowboys fan these days. The fans don’t need a restructure, a recycle, or a rebirth because they never died to begin with.
If the last few decades taught us anything, it’s that there’s no certainty in success. But the testament that fans will stick around is a valid certainty.
You can, of course, always count on these three things:
3. The Dallas Cowboys playing on Thanksgiving Day.