Opinion: Why the Cowboys Are Still America's Team

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Nov 28, 2013; Arlington, TX, USA; Dallas Cowboys fan Kevin Guerra throws a football during tailgate festivities before a NFL football game on Thanksgiving against the Oakland Raiders at AT&T Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

Nov 28, 2013; Arlington, TX, USA; Dallas Cowboys fan Kevin Guerra throws a football during tailgate festivities before a NFL football game on Thanksgiving against the Oakland Raiders at AT&T Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

I really don’t understand it. For a team that hasn’t won a Super Bowl since the 1995 season, fans, for whatever reason, are sticking around.

God bless them.

Since the 1997 season, the Cowboys are 136-136. Probably their best chance to get to the Super Bowl was in 2007 when the Cowboys were the first seed and loaded with talent. But they failed to get over the divisional round — allowing their division rival, the New York Giants, stun America.

Adding a little more salt to the wound, the Cowboys have one playoff win since 1996.

Do you recall the last time the Cowboys played in a Super Bowl? It was January 28th, 1996 in Tempe, Arizona when the Cowboys took on the Steelers in Super Bowl XXX.

Dallas won 27-17.

Since then, 18 Super Bowls have come and gone. 11 different franchises have taken home the Lombardi Trophy. 6 of those 11 teams would go on to win multiple Super Bowls (Green Bay, Denver, Baltimore, New England, Pittsburgh, and the New York Giants).

Unless the Cowboys make a run for the ring in the next two years, January 2016 will mark 20 years since Dallas has won a Super Bowl. 20 years!

And yet, America still loves the Dallas Cowboys.

Wait. My apologies. Scratch that.

The world still loves the Dallas Cowboys.

Incredible. Really. When you think about it.

So, the real question is: Why are the Cowboys still America’s Team? How does a team, entrenched in mediocrity, able to lure in fans outside of Texas, and from all over the world? What is the magnet?

Obviously, it isn’t the winning tradition that died with the Jimmy Johnson era after forging strong through the 70’s, 80’s and 90’s.

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