How The Dallas Cowboys Can Change The Culture (Part One)

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Sep 22, 2013; Arlington, TX, USA; Dallas Cowboys owner Jerry Jones talks with son executive vice president Stephen Jones during halftime against the St. Louis Rams at AT&T Stadium. Mandatory Credit: Matthew Emmons-USA TODAY Sports


Cowboys fans, let’s keep it real for a minute just between us, okay?

We are a franchise with only six winning seasons since 1999.

We have one playoff win in that same time frame.

There have only been two droughts without a playoff appearance in franchise history longer than one currently being experienced.  One was when the Cowboys first became a team from 1960-65 and the other was during the shift between the end of Coach Landry and the beginning of Jimmy Johnson and Jerry Jones (1986-90).

Those two gentlemen shown above are not going anywhere any time soon.

These are the facts.  They are real.  They are depressing and soul-crushing.  Depending on the moment, they can be embarrassing or they can be inspirational but one thing is for certain, it’s time for a change.  And since Jerry won’t fire himself as a general manager or change his opinion on how to be a successful owner and just stand off to the side, the change must come in a different form.

Today’s article is the first in a two-part series which will bring about a plan of action to change the culture of the Dallas Cowboys and break the stranglehold of mediocrity.  It is my belief that there are four major tenets that must be corrected in order to move this team back towards the top of the mountain and out of the quicksand before it sinks further down.

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