How The Dallas Cowboys Can Change The Culture (Part One)

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Sep 22, 2013; Arlington, TX, USA; Dallas Cowboys owner Jerry Jones talks with son executive vice president Stephen Jones during halftime against the St. Louis Rams at AT&T Stadium. Mandatory Credit: Matthew Emmons-USA TODAY Sports


Cowboys fans, let’s keep it real for a minute just between us, okay?

We are a franchise with only six winning seasons since 1999.

We have one playoff win in that same time frame.

There have only been two droughts without a playoff appearance in franchise history longer than one currently being experienced.  One was when the Cowboys first became a team from 1960-65 and the other was during the shift between the end of Coach Landry and the beginning of Jimmy Johnson and Jerry Jones (1986-90).

Those two gentlemen shown above are not going anywhere any time soon.

These are the facts.  They are real.  They are depressing and soul-crushing.  Depending on the moment, they can be embarrassing or they can be inspirational but one thing is for certain, it’s time for a change.  And since Jerry won’t fire himself as a general manager or change his opinion on how to be a successful owner and just stand off to the side, the change must come in a different form.

Today’s article is the first in a two-part series which will bring about a plan of action to change the culture of the Dallas Cowboys and break the stranglehold of mediocrity.  It is my belief that there are four major tenets that must be corrected in order to move this team back towards the top of the mountain and out of the quicksand before it sinks further down.

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  • SmartThinking

    You’ve put a lot of thought into your article. So far, I can’t argue with a damned word you’ve written. Interested in reading the second half to see how you address the biggest problem this organization has had to deal with for the last twenty years and the one that will hamstring it for the foreseeable future.

  • ctcowboy1968

    Agreed. Issue 1 and 3 have openly been discussed for many years. The biggest issue is the Joneses themselves, but we all know that will never change. It’s very unfortunate for us life long fans to see this great franchise ruined Al Davis style and stink for so long. JG is the other problem. Five years with only one playoff win and not in the playoffs for the last three years are all on JG. His stupid mistakes and game mismanagement cost the Boys at least two wins per season. Those wins would put the Boys in the playoffs every year.

    • Earl Robertson

      Exactly the game mismangements makes me wonder if he really went to Princeton or is he a liar like Don Draper???

  • Scott.

    Well written, looking forward to part 2.

  • disqus_kLJwdEdnOL

    Can you spell dysfunctional?

  • Earl Robertson

    It is great thinking too bad jones too stupid to listen !,,

  • fgoodwin

    Well written. Looking forward to Part 2.