Cleveland had noted that the Cowboys had lost a couple of recent games in their blue jerseys so they opted to wear white for this game. Dallas lost. In 1970 the Cowboys finally made it to the Super Bowl. They were chosen to wear blue, and despite being heavily favored over the Baltimore Colts, the Cowboys lost in a game so poorly played they called it “The Blunder Bowl.” The Cowboys returned to the Super Bowl the very next season and dominated the Miami Dolphins.
Welcome to the birth of the “curse of the Cowboys blue jerseys.” Fans, media, and other teams began to notice the Cowboys winning % in their white jerseys and their blue jerseys. Since the Cowboys played their home games in white and were very tough at home, whether it was in the Cotton Bowl or Texas Stadium, this discrepancy in winning percentage shouldn’t have been any kind of a surprise. But other teams, especially division rivals, began to try and get into the Cowboys player’s minds by making them wear blue instead of white.
Naturally the Cowboys won games in their blue jerseys, but fans dreaded games in blue jerseys. If the Cowboys lost, in the minds of many fans it didn’t have anything to do with being on the road against a tough opponent, it was the jerseys. The “away blues” came to have a dual meaning. It wasn’t just a color of a uniform, it was an emotion. I’ve even seen the blue jersey curse affect Las Vegas betting lines. Many years ago right before the game the Redskins announced that they were going to wear their white jerseys and force the Cowboys to wear their cursed blues, and the betting line shifted an whole point. Now, of course this wasn’t truly Vegas reacting to this news. It was Vegas reacting the shift in fan betting due to their superstitions.
I love Tex Schramm’s visionary foresight to create new and different colored matchups for the Cowboys fans that other teams did not have. In all honesty I think this may have contributed to some of the Cowboys incredible popularity. If Cowboys games looked unique and all other games looked the same every week, why couldn’t that have contributed to the popularity. I earnestly believe that it did factor into how incredibly popular the Dallas Cowboys have always been, even before they were Champions. However, the drawback of Tex’s genius is that it is rare that Cowboys fans get to see their team in blue.