Sunday when the Dallas Cowboys travel to Southern California to face the San Diego Chargers they will get to wear their “away blues” for the first time in what seems like a very long time. In 2010 the Cowboys played every game either in their traditional white jersey, or their Thanksgiving throwback jersey. In 2011 and 2012 the Cowboys got to wear blue only once in each season, and this game marks the only time they will wear blue in 2013. So this will be only the 3rd instance of the Cowboys in blue over a 64 game period dating back to 2010. Oh, and for the record they are 1-1 in that time frame in blue. They lost to the Patriots in 2011, and defeated the Panthers in 2012.
In 1960 when the Cowboys joined the NFL home teams wore their dark jerseys and visiting teams wore their white jerseys. In 1964 the NFL said teams could wear whatever color they wanted at home. It was at this time that Tex Schramm exhibited one of his genius ideas. That era was still partially the black and white era. Color televisions had been invented and NFL football was being shown on television. At football games Schramm sat in the press boxes with the reporters. In the press boxes he noticed that on black and white TV that every game looked very much the same.
This prompted him to pay closer attention to the games live where he noticed the same thing. Every Dallas Cowboys game was a team in blue, Dallas, and a visiting team in white. Schramm felt like if the fans saw different colors each week they would come to appreciate the differences in each game a little more. So beginning in 1964 the Dallas Cowboys switched to white as their home jersey and the blue jersey became an away jersey. A few teams followed this lead. Most notably the Washington Redskins and after the AFL – NFL merger the Miami Dolphins.
But gradually most teams gravitated back to wearing their darker color jerseys at home and white on the road. There were a few instances where this was not the case, but the Cowboys have become associated more with their white jerseys than with their blues. In 1968 the Cowboys were one of the best teams in the NFL. They were 12-2 and scored an NFL best 431 points. Back at that time playoffs were on a rotational system rather than a home field advantage and the Cowboys traveled to 10-4 Cleveland for their Eastern Conference Championship game.