Dallas Cowboys Media Coverage Is Sensational

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Are the folks who cover the Cowboys stuck in a rut? In a word, yes. The same guy almost always asks the first question of every Press Conference. They ask the same questions every time they get out there. They get the same answers. Which leads of course to the perception of Garrett as robotic, and boring. Quite a contrast to the image Garrett created on Peter King’s Monday Morning Quarterback video of his address to the team. In that video he specifically told the team not to give the media anything.

Whoa! There’s a revelation. So Jason Garrett does not want to give the media fodder for controversy? Of course he doesn’t. That is why he answers every question virtually the same no matter how they ask it. I think they actually believe if they change how they ask something he will slip up and give them the controversial answer they want to hear. Not going to happen. He further exemplified this give them nothing mentality last year after the “uncomfortable” commentary by Jerry Jones in an interview where Mike Fisher specifically asked him why he is so different in Press Conferences than he is in person. He point blank said he has an obligation to the Dallas Cowboys and to protect their interests.

August 17, 2013; Phoenix, AZ, USA; Dallas Cowboys quarterback Tony Romo (9) during warm ups as Dallas Cowboys head coach Jason Garrett watches before playing against Arizona Cardinals at University of Phoenix Stadium. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

Protect their interests? How is giving them information compromising the interests of the Dallas Cowboys? The obvious answer is that the Press runs with anything they think they’ve discovered. Look at the over reaction to Doug Free taking practice snaps at RG. Suddenly that had nothing to do with injuries on the Offensive Line. It had nothing to do with Parnell’s return. It was like chum in the water. “This is out of the ordinary. What’s wrong? What’s happening here? How has the strategy changed? What can I post that shows discord in Dallas?”

Don’t for a minute think that cynicism on my part isn’t dead on balls accurate. It’s a technical term. The days of Blackie Sherrod or Frank Luksa writing a superb article on the Dallas Cowboys with wonderful prose are over. Sadly, I might add. Now, the media demands traffic. Nothing generates traffic like controversy. If there isn’t controversy readily apparent, create it, at all costs.

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