Dec 2, 2012; Arlington, TX, USA; Dallas Cowboys vice president Stephen Jones hugs receiver Dez Bryant (88) prior to the game against the Philadelphia Eagles at Cowboys Stadium. Mandatory Credit: Matthew Emmons-USA TODAY Sports

Stephen Jones: Heir to the Dallas Cowboys’ Dynasty


As the Dallas Cowboys and their fans prepare for the new season, I have found myself looking to the future of my beloved franchise. Owner/General Manager Jerry Jones, who has owned the team since 1989, continues to tout that he will be the owner until his death. With Mr. Jones about to turn 71 this October, it seemed right to look onto his successor and how the Cowboys will change for the next generation. The man who has the future in his hands is none other than Executive Vice President of Player Personnel Stephen Jones, or known more fondly by Jerry as son.

When Jerry bought the team in 1989, he had envisioned it as a family business and knew that one day his kids would be a part of the

Dec. 4, 2011; Glendale, AZ, USA; Dallas Cowboys executive vice president Stephen Jones (left) and owner Jerry Jones prior to the game against the Arizona Cardinals at University of Phoenix Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

franchise. In addition to Stephen, Jerry has also employed his other children in other ranking positions in the organization. His daughter Charlotte is vice president in charge of the brand and cheerleading and his son Jerry Jones Jr. is the vice president in charge of marketing.

But it is Stephen who has risen to become his father’s right hand man in all football matters. Most of the big signings in the last decade have been a result of Stephen Jones being directly involved and he has recently taken a bigger role in talking to the media, something his father exclusively did. Jerry even from time to time tells media members to ask Stephen certain questions. The signs all point to Stephen as the next Owner and General Manager of the Dallas Cowboys. The question is how different will things be with Stephen at the helm?

It is assumed that Stephen would assume GM responsibilities like his father did and continue in that role. So far, Stephen has been in locked step with his father on all football moves since Jerry had full control in 1994. But, Stephen has been noted to go against the grain when he felt it was necessary. The famous story of Stephen pushing his father to a wall to convince him not sign former Cowboys cornerback Deion Sanders is actually true. Also, he had sit down and convince his father to release former Cowboys receiver Terrell Owens for hours before Jerry eventually said he would.

The problem is that he still signed off on most of his father’s moves in the last decade, most of them not too good. On just plain football matters, Stephen doesn’t have the experience needed to run the franchise in the capacity of general manager. His father didn’t have the necessary knowledge and it shows by the team not drafting properly over the past few years. The franchise can’t wait another 24 years for Stephen to become just as good as his dad.  He needs to be better than his father.

Which is why I would urge Stephen Jones to have a new general manager in place ready to go day one of his stewardship of the Cowboys.  Let Stephen name himself President, and focus on the business side of things. His siblings can help him market the Cowboys to a new generation just as good as his daddy was.  Just bring in a new General Manager and end the era of no accountability. Only then will Stephen truly escape being another clone of his father.

Tags: Dallas Cowboys Football General Manager Jerry Jones NFL Owner Stephen Jones

  • jayhwk01

    I have been a Cowboys fan long, long, long before there was a Jerry Jones. I do not wish any harm on a man who has made the team more marketable than ever and brought three glorious Super Bowls but I really hope it does not turn into and Al Davis situation in Big D.

    • Dave

      Hate to break this to you, but it already has turned into an Al Davis situation in Big D.

      • jayhwk01

        I fear you are correct.

    • bonkboy

      Jerry spent the weekend before the 2013 draft at the dedication of the Bush library. Where were the other GMs on that weekend? Game planning the draft.

      No other GM in the league sells stadium seats, decides halftime entertainment, pitch to concession stand owners nor keep an entertainment lineup for the stadium during the off season.

      The Cowboys are just a diversion for Jerry. The team just grants him the exposure to do other things and it ain’t football.

      As for the “more marketable,” I would take “more winning” over “more marketable” any day. I hope you like wearing the jersey.

      • jayhwk01

        I would take winning over marketable as well however you have to give JJ credit for what he has done well. Lord knows he is no GM.

        Been wearing Jersey’s long before JJ and will be long after he is gone.

  • disqus_kLJwdEdnOL

    Hopefully Stephen will learn from his father’s mistakes and the biggest one has been to not hire a real general manager. Yes, Jerry Jones and Jimmy Johnson brought the three Super Bowls to Dallas but Jimmy was probably 80% if the reason why they were successful. Jerry Jones has failed as a general manager ever since Jimmy left.

    • jayhwk01

      No question. Jerry “All Davis” can’t get out of his own way and it cost the Cowboys dearly year after year.

  • scott bixby

    Who wouldn’t want their own personal fantasy football team:-) this team will always suffer with these clowns at the helm..no matter what they do, they continue to make gobs of money.

  • Chad Keller

    Im sorry, but have you seen what this team has done the past 3 years with their roster? They have found great talent and youth from the draft and players that wants to work hard to win. These past three years had been no where near what al davis would have done with his club. We have not gone for flash, we have found football players. 2013 draft could be one of the best drafts this team has had in decades where every draft pick will contribute immediately. I think this team had now taken the turn

    • bonkboy

      Are you kidding? The team has found injury prone, bug ridden players like Stan Lee, Bruce Carter, and DeMarco Murray. These guys are good when healthy but they’re just as frequently healthy as they are injured.

      Taken a turn? This year will tell. And why would you compare to Al Davis? No football team in the history of the NFL has been as poorly managed as the Raiders during Davis’ final years. This is a horrible standard.

      • Chad Keller

        I didnt mention al davis, another guy on here mentioned him and I went against his thinking.

        I wouldnt call injury prone just yet either. 2 seasons of playing football and they are injury prone? Look more like freak injuries to me. They also said frank gore was injury prone and look what hes accomplished. We should say RG3 is injury prone also. One more acl blowup and hes done.