Dallas Cowboys Get a New Sponsor and Name

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The Cowboys need that too. I’d reward extremely loud fans with free stuff. It could be merchandise, tickets to some other event, reduced parking prices, free nachos, or even free beer. I know the last one is a risk, but if it would make a larger section of fans louder trying to get that free beer I’d do it. Come hell or high water if the job were mine Cowboys Stadium would be the loudest stadium in the NFL by a wide margin. It isn’t a tennis match or golf, get loud. And the louder you get, the better we’d reward you.

If Jerry wants the fans to like his Stadium the best way to make that happen is to give the fans what they want most. Namely wins. Texas Stadium was a place where you expected the Cowboys to win or be in every single game. The new Stadium has not had that aura yet. There’s no reason why it can’t develop it, but to this point, no such luck. The potential is through the roof. The results are stuck in limbo. More than anything else, the fans can change that. Disrupt the other team, and you help the Cowboys.

Jul 21, 2013; Oxnard, CA, USA; Dallas Cowboys defensive coordinator Monte Kiffin (right) gestures as linebackers Ernie Sims (59) and Bruce Carter (54) watch at training camp at the River Ridge Fields. Mandatory Credit: Kirby Lee-USA TODAY Sports

Years ago the NFL had sponsors who were officially licensed to promote their products. Jerry Jones, the maverick, pushed the envelope and made deals with rivals of those corporations. I still remember the Cowboys were the first team with Nike sponsorship. I want to say with Pepsi instead of Coca Cola too. There were probably others, but the one I remember most is Nike. Not because I am a huge fan of Nike either. I remember it because of a commercial with Emmitt Smith.

You see, Emmitt wasn’t sponsored by Nike. He did the same thing that Jerry did. Jerry Jones argued with the NFL that they could have whomever they wanted as sponsors for their business, the NFL, and that he could have whomever he wanted as sponsors for his business, the Dallas Cowboys. That changed the NFL in huge ways. Other owners suddenly realized how much money they were leaving on the table. The value of franchises soared thanks to Jerry Jones, the maverick.

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  • Collin

    Go Cowboys!

  • Ronald W. Jones

    Good article! It did seem like the top 10 rows in the upper deck were FULL of Saint fans…..I don’t know about giving the loudest fans ‘free beer’ though….I think the loudest fans are loud because of the beer they have already purchased. Besides, Jarrah wouldn’t want to have MADD dagging him into court.
    I’ve been to one game @ Cowboy Stadium (last Decembers loss against the Saints) and I was in the upperdeck ($90 seats) The ‘pre-game’ loud head spliting constant rap music was a tad bit too much. The stadium is so big you are so far away from the action..I found myself watching the game on the scoreboard screen. Hell, I could have stayed home (Austin) and watched on TV. Whenever the Cowboys made a first down…a voice came over the PA screaming FIRRRRRST DOWWWWNNN!!! As if we needed to be told…It was senseless! This is football for those with ADD.

    I came….I saw…just not for me…..
    (Cowboy fan since 1969)

    Why don’t they just call it – AT&T’s TEXAS STADIUM? Then everybody will be happy

  • Javier Deleon

    Well said my friend…well said.

  • Kevin

    What are you, Burke? Like 10 years old? Your articles read like something out of a Highlights magazine.

  • Zrinkill

    This is embarrassing. I’ll kiss your ass over this stuff on the Zone and the “Own” ~snicker~, but out here you’re not as protected so in turn, neither am I. So I just can’t do it. Jesus, man. Quit recycling this idiocy. Stop. It’s almost as gay as my fantasy role playing.

  • Shiloh Turner