The Cowboys need that too. I’d reward extremely loud fans with free stuff. It could be merchandise, tickets to some other event, reduced parking prices, free nachos, or even free beer. I know the last one is a risk, but if it would make a larger section of fans louder trying to get that free beer I’d do it. Come hell or high water if the job were mine Cowboys Stadium would be the loudest stadium in the NFL by a wide margin. It isn’t a tennis match or golf, get loud. And the louder you get, the better we’d reward you.
If Jerry wants the fans to like his Stadium the best way to make that happen is to give the fans what they want most. Namely wins. Texas Stadium was a place where you expected the Cowboys to win or be in every single game. The new Stadium has not had that aura yet. There’s no reason why it can’t develop it, but to this point, no such luck. The potential is through the roof. The results are stuck in limbo. More than anything else, the fans can change that. Disrupt the other team, and you help the Cowboys.
Years ago the NFL had sponsors who were officially licensed to promote their products. Jerry Jones, the maverick, pushed the envelope and made deals with rivals of those corporations. I still remember the Cowboys were the first team with Nike sponsorship. I want to say with Pepsi instead of Coca Cola too. There were probably others, but the one I remember most is Nike. Not because I am a huge fan of Nike either. I remember it because of a commercial with Emmitt Smith.
You see, Emmitt wasn’t sponsored by Nike. He did the same thing that Jerry did. Jerry Jones argued with the NFL that they could have whomever they wanted as sponsors for their business, the NFL, and that he could have whomever he wanted as sponsors for his business, the Dallas Cowboys. That changed the NFL in huge ways. Other owners suddenly realized how much money they were leaving on the table. The value of franchises soared thanks to Jerry Jones, the maverick.