On Thursday July 25th the Dallas Cowboys had a day off. Not true for Owner, President, and General Manager Jerry Jones who had to fly back to Arlington for the announcement of the new naming rights deal for the Stadium. In a landmark deal with AT & T the stadium is now AT & T Stadium instead of Cowboys Stadium. Rumors put the deal at somewhere between $17 million and $19 million per year. Let me be perfectly clear when I say this, no matter who eventually got the naming rights, Cowboys fans were not going to like it.
Heck, many of them don’t even like the new stadium, much less a corporate sponsor. For 4 years everyone wondered who Jerry was going to ink a deal with for the naming rights. I’ve heard speculation from Cisco, to Dell, to AT & T, and dozens of other corporate giants as well. Word on the street is that this deal has increased the worth of the team by $100 million. I knew immediately that this deal meant two things.
First, I knew that right behind this deal were going to be rumors of a brand new practice facility that replaces Valley Ranch. This is “found money,” and what does a wealthy man like Jerry do with found money? He finds a way to make something opulent and revolutionary. Rumors are the new Headquarters may be in Frisco, TX. Were it me I’d want it as close to the stadium as possible and I’d be leaning towards Arlington for the new digs. It isn’t me, so that seems less likely. One thing I am sure of though. When it is done Jerry will have a facility that no team can rival, just like the stadium.
Second, there was no way the stadium was going to continue to be Cowboys Stadium, but let’s be real honest here. Down in Miami the stadium has had several corporate names over the years but to Miami Dolphins fans that place is still Joe Robbie Stadium, and he doesn’t even own the team any more. My point is, it doesn’t matter what name is out there, for Cowboys fans it is going to be Cowboys Stadium. That may piss off AT & T a little. That is the price you pay for wanting your name attached to the Cowboys. No matter how big AT & T is, they are not bigger than the Cowboys in popularity.