The Dallas Cowboys have played in Cowboys Stadium for four years. In that time, owner and general manager Jerry Jones has been searching for the right partners to sell the 1.2 billion dollar stadium’s naming rights too. It now appears he has found that partner in communication giant AT&T.
On Monday, Mike Fisher of foxsportssouthwest.com reported that an undisclosed source has confirmed that the framework for an arrangement to purchase the naming rights to Cowboys Stadium between AT&T and the Dallas Cowboys has been laid. The fee for the naming rights is speculated to be around $25 million a year and will not take effect until 2014.
This will be the first time the franchise has been associated with a business via stadium naming rights, as renaming Texas Stadium would have been consider riot worthy by many die-hard Cowboy fans. But Jones, ever the savvy businessman, has always associated America’s Team with many different brands over his tenure as owner. It’s not uncommon to see the “official ‘something’ of the Dallas Cowboys” tag slapped on all different kinds of products, especially around the Metroplex. Why should his stadium be any different?
Although the exact name for the stadium is not yet known, AT&T does own the naming right’s to the NBA’s San Antonio Spurs home court. The AT&T Center was named the top NBA stadium in 2013 by StadiumJourney.com. They also own the naming rights to MLB’s San Fransisco Giants’ home field, AT&T Park. So the new name of AT&T Stadium for Cowboys Stadium seems to fit into what they’ve done for their sports facilities in the past.