Cowboys Life Car Club began in the 2008 season when future club vice president Raymond “Cowboy” Ortiz began decorating his Suburban, which would later become “Big Blue,” with Cowboys decals and magnets.
“People would make fun of me,” “Cowboy” Ortiz reminisces. “‘Why are you doing that to your truck? Why are you putting that on your truck? The Cowboys are losing.’ But that never deterred me from doing what I was doing.”
A squat Hispanic gentleman, “Cowboy” has a love for the Cowboys that makes him like the Colossus of Rhodes amongst fellow fans. It’s a love that beams through his infectious smile when retelling the foundation of Cowboys Life Car Club. In the beginning, Ortiz had no idea the magnitude of what he was doing. He continued to make major modifications to his Suburban and tailgate at Texas Stadium in the venue’s final season. Ortiz would allow fans to sit in his Suburban and take pictures with it. Becoming somewhat of a folk icon, people would give him free food and drinks for his devotion, such to the point he never had to worry about packing any tailgating items.
Near the end of 2008, “Cowboy” and his wife, Elizde Martinez, purchased a late model Chevy Tahoe and began to adorn this ride with stickers and decals. This vehicle would become a tricked out ride dedicated to Michael Irvin and aptly named Da Playmaker. Around this time, “Cowboy” got involved with the car club scene, and began to formulate his dream of someday starting and being a part of a car club committed exclusively to the Dallas Cowboys.