Cowboys Introduce New Apparel Line


The Dallas Cowboys are set to unveil a new clothing line, the team announced today. Here is a look at the press release:

The Dallas Cowboys are proud to announce the release of their new apparel line, Nineteen60. Nineteen60 is an upscale, understated, fashion forward line for the Dallas Cowboys most discerning fans. It features unique, detailed pieces for both men and women and is designed for the fashion conscious male and female fan looking for more than just a t-shirt. This line will appeal to the trendsetting fan in both the boardroom and at the tailgate. It is tradition, style and luxury. You’ve never seen Cowboys fans dressed like this.

The nineteen60 men’s collection has tri-blended tees, vintage washed tees, polos, henleys and thermals; unique embroidery and washes. The collection combines vintage styling with modern trims for a unique football inspired look.

The nineteen60 Women’s collection has flirty tank dresses, scoop back and one shoulder tops, detailed fashion tees, and fashion pieces with draping and cut-outs. The line combines sequins, studs, embroidery, foil, and specialty washes to create one of a kind pieces for our fashion savvy fans.

Men’s Retail prices range from $40 for a men’s supima cotton tee to $120 for a Men’s Letter Jacket. Women’s retail pricing ranges $50 for a draped one-shoulder top, to $100 for a Sequined Tank Dress, or Fleece Letter Jacket.

The line will debut at the Dallas Apparel Market on March 24-27, featuring the 2011 fall collections. Nineteen60 is DCM’s first foray into the boutique and specialty market with the apparel available in stores September 1.

On March 25 from 4:00-6:00 p.m., the Dallas Cowboys and DCM will host a launch event at the Dallas Market Center in showroom 15850. The event will feature Nineteen60 apparel, the Dallas Cowboys Cheerleaders, complimentary drinks and a chance to enter to win tickets to a Cowboys 2011 regular season home game.

DCM, founded in 2002, is the only major sporting brand to design, manufacture and distribute its own apparel. DCM recently expanded and moved into their new 400,000 square foot facility, which houses their corporate offices, distribution center and showrooms.

To place orders for Nineteen60 apparel, contact sales rep, Mike Gunter at 817-360-8621. Orders placed by April 15, 2011 will be shipped by September 1. For more information contact Lindsey Marten with Dallas Cowboys Merchandising at 972-785-4776.

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