Nike Unveils Revolutionary Cleat: Nike Zoom Alpha Talon

I had the pleasure of journeying to the Nike Football Media Summit the past two days at Cowboys Stadium. As expected, it was a fantastic event put on by Nike with a lot of really cool products being released. Nike unveiled their new Nike Zoom Alpha Talon shoes that will be making it’s appearance all over football fields.

Continue on for the press release and stay tuned for more posts including pictures and interviews from the event.

New Lightweight Cleat Features Unique Adaptive Traction System, Designed For Explosive Acceleration

New Uniforms Have Advanced Materials Designed For Maximum Protection, Breathability, and Minimum Weight

ARLINGTON, Texas (December 14, 2010) – Nike (NYSE:NKE) today unveiled its next generation of Nike Pro Combat uniforms and cleats that top collegiate teams University of Oregon, Boise State University, and University of Florida are expected to wear as they take the field in this season’s upcoming bowl games.

NFL players Ndamukong Suh, Clay Matthews, Dwayne Bowe, Felix Jones and Steven Jackson were also on hand at iconic Cowboys Stadium to introduce the Nike Air Zoom Alpha Talon cleat and the 2011 Nike Pro Combat uniforms to several hundred guests and media.

“NIKE, Inc. is the leading, most innovative football company in the world and the top choice of football athletes at every level,” said Kris Aman, Vice President of Athletic Training. “Our success is based on creating breakthrough products and experiences unmatched in our industry, helping write the next chapter for Nike Football.”

Nike Football’s most advanced cleat ever, the Zoom Alpha Talon Cleat leverages the most innovative technologies to meet the performance needs of every position. Working with elite athletes, Nike designers delivered improved footing at full speed with an innovative on-demand, adaptive traction system. The interior cleats in the forefoot extend when full pressure is applied for more traction when needed and retract when not. The Air Zoom Alpha Talon cleat also features a Flywire upper for lightweight lockdown, a low-profile cushioning system for comfort, and Nike Pro Deflex padding around the ankle for breathable protection.

“This new cleat gives me the traction and protection when and where I need it most,” said defensive star Ndamukong Suh. “Nike Football keeps raising the bar, giving players the best cleats in the game today.

This redesigned base layer and uniform deliver the ultimate in breathable protection for superior speed. Nike designers strategically placed seams, pads and cooling zones to help minimize distraction, while optimizing protection.

The uniform design emphasizes thermoregulation by featuring Nike Pro Deflex padding with two-way airflow to cool the body and wick away sweat. The jerseys are made of four-way stretch woven twill that sheds moisture. A Flywire collar eliminates two layers of fabric for improved breathability, providing a more stable anchor to keep the jersey in place.

The uniform also provides enhanced protection throughout the crucial “hit zone”–between the knees and shoulders–delivering robust padding without the bulk. Nike Pro Deflex padding has also been integrated in the hip and knee areas of the pant for crucial impact protection that stays in place. The base layer now features customizable protection, incorporating a thin, incredibly strong carbon fiber plate that comes in two different sizes and can be placed where needed.

Three elite football programs will debut the 2011 Nike Pro Combat System of Dress during bowl games including:

- Boise State Broncos: Las Vegas, December 22, 2010

- Florida Gators: Tampa Bay, January 1, 2011

- Oregon Ducks: Phoenix, Arizona, January 10, 2011

Texas Christian University (TCU) will be debuting the new Air Zoom Alpha Talon cleat with a new version of their current 2010 Nike Pro Combat Uniform in Pasadena, California, January 1, 2011.

For more information including multimedia, visit www.nikemedia.com, or call Nike Media Relations at (212) 367-4447

Topics: Cowboys Stadium, Media Summit, NFL, Nike, Nike Football

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