The Dallas Cowboys agreed to extend for 10 years its exclusive contract with Miller Brewing Company. You can read an article about it here. There is no inside information about the deal yet from this Miller-run blog.
Apparently, the Cowboys will get $80 million for the branding deal. That’s almost enough to probably pay its bond debt on the new $1 billion stadium financing. Maybe Jerry Jones paid cash for that stadium, who knows.
Miller Brewing Company says Texas is its most important market, and “no property in the country matches the Cowboys in terms of local and national reach.” How true it is. This is why the Cowboys are America’s Team. If you look at the article, you’ll see a picture of a special Miller Lite case of the Cowboys farewell to Texas Stadium, 1971-2008. I assume these cases are only sold in Texas? If so, can someone send me one?
Only Green Bay, Chicago and Minnesota give Miller exclusive rights.
Now that the Cowboys have the exclusive rights, does this mean they will still have to charge $8 for a bottle of beer at games?
The Landry Hat endorses Miller Lite as the beer of champions for fat people. You can drink more of these than Bud and any other typical grocery store beer, but there are less calories and carbs than the competition. Oh yes, drink up folks. I’ve got seven Miller Lites left in my fridge. They actually taste pretty darn good, a crisp, cold beer that’s easy to chug for that beer rush.
Now, Miller Lite needs to endorse me with a deal. Heck, I will take $8,000 and you can reach 20,000 people a month or more!
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Im only posting here so Tulip wont be first but the truth is I dont like miller lite, It sucks. I prefer the belgian brews but to each their own.
The ’skins have Bud Light which is much better than Miller. But I’d still prefer to see them team up with Coors light.
Drink Miller Lite–that’s my motto!!
The Lameskins should get keystone light!!!!
number 9 they don’t even deserve keystone light LOL…I prefer mic ultra myself…gotta watch the figure LOL
hat as soon as i see a case i’ll send ya 1 it’d be cheaper to send ya empty bottles but I dont like Miller either most every1 in TX likes Bud the king
Nugget Necteur pummels all those beers!
Enjoy your beer when you go to your new stadium Cowboys. A crappy beer for a crappy team. Of course, anyone with any sense tailgates and drinks up ahead of time and/or smuggles their booze in. By the time a real fan enters the stadium, he (or she)could be drinking antifreeze and not notice the difference.
Antifreeze is what they serve Wash, NY and Philly
I prefer dark beers myself which the mass market guys are not so good at.
But I do like Miller Chill though. It is a decent Corona clone.
The Redskins and Keystone Light.—NOW that’s an un-smooth moment.—Miller is my brand. The Cowboys are my team. Jerry Jones gets it right again, and Staubach, no fruit in the beer. It’s Man Law. Try the Miller Lite, it’s the best!
The Redskins should not endorse beer at all. That would be horrible for sales. Wine coolers or that crappy wine in a box is more fitting to a fanbase that has no Man Law’s, because they like the Fruity Douchebag Lighte’. Now that’s a beer fit for Washington! Fruity Douchebag Lighte’ in a juice box!
Haha! Maybe that one is an exception as you can drink it while lying on the beach watching bikini’s
I prefer beers that put extra hair on your chest. The best beer I ever tasted was called “Obsidian Stout”. No light could penetrate it. Awesome
Staubach is right! I’m tellin’ you all go try Nugget Necteur.
Octo, send me a six pack of it. I never have seen the stuff.
Here ya go Landryhat! http://www.troegs.com/beers_nugget%20nectar.htm